Beverage-alcohol M&A activity demonstrated resilience in 2024, with deals maintaining momentum despite persistent economic headwinds and shifting consumer preferences. The patterns reflected broader strategic shifts, as major players continued portfolio optimization while new entrants sought opportunities in emerging categories.
The spirits segment maintained its position as the primary driver of M&A activity, accounting for 30 of the year's 55 total transactions, while beer and wine had 13 and 12 deals, respectively.
Park Street University has released a comprehensive analysis to provide industry members with essential insights into these emerging trends and their implications for the future.
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