25% of US consumers plan to increase their spending at bars and restaurants this year, according to CGA. This trend is particularly powerful among younger demographics, with 30% of both the 21-34 and 34-55 age groups expecting to boost their expenditures.
The report also highlighted significant growth potential for ultra-premium spirits in on-premise, as consumers become more willing to expand their budgets. Additionally, 60% of people who try new drinks at venues will replicate the experience at home, while 63% are likely to reorder the same drink during future visits.
The industry is still expected to face challenges and must navigate the increasing importance of health and wellness within consumer priorities. For Dry January, 42% of consumers plan to abstain from booze, reflecting the need for diverse offerings on-premise.
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