Beverage alcohol entrepreneurs face challenging market conditions as the industry saw a 1% global volume decline in 2024, according to preliminary data from IWSR. The shift away from super-premium spirits indicates changing consumer behavior amid persistent economic pressures.
Despite overall contraction, several segments offer growth opportunities: premium beer continues to gain market share, agave spirits remain the only growing category in the U.S., and prosecco sales are increasing as consumers embrace the early evening drinking occasion.
RTDs maintained their upward trajectory with 2% growth across most markets, attracting significant investment from traditional beer, wine, and spirits producers. The no-alcohol spirits category also shows strong development potential as moderation trends influence consumption habits.
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