High Noon is transitioning from RNDC to Reyes Beverage Group for its California distribution effective July 1. The move represents another significant addition to Reyes' rapidly expanding wine and spirits portfolio in the state, following earlier 2024 acquisitions of Tito's Vodka and Brown-Forman's portfolio.
The Gallo-owned RTD brand joins Reyes' existing portfolio of Gallo products including VMC, Montucky Cold Snacks, and Pink Whitney malt-based products. Gallo praised RNDC's past efforts while noting the change would allow RNDC to focus on Gallo's traditional wine and spirits offerings.
The strategic shift reflects Gallo's broader initiative to leverage beer distribution networks for RTDs. As Britt West, Gallo's Chief Commercial Officer, explained, the company sought "a second network that was entirely beer-based" to capitalize on beer wholesalers' execution capabilities in the growing RTD category.
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