A Holistic Approach to Brand Building: Nihilo Agency
Founded in 2021 by Emunah Winer and Margarett Kerr-Jarrett, Columbus-based Nihilo Agency builds beverage brands through a business-first approach. "What we do is build businesses; how we do it is through brand," explains Winer.
Park Street University interviewed the founders, who emphasized starting with an authentic core idea that connects all customer touchpoints. "Pretty labels are nice, but without everything tying back to a central idea, the whole thing becomes irrelevant," Winer notes.
.png?upscale=true&width=204&upscale=true&name=Park%20Street%20Logo%20-%202%20Lines%20(1).png)
