U.S. On-Trade Sales Up 4%, But Visits Dip + Southern Glazer’s Missouri Lawsuit Dismissed After Seven Years
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May 13, 2025

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Old Elk Distillery Acquired by Middle West Spirits

Ohio-based Middle West Spirits has acquired Old Elk Distillery and its related assets. Founded in 2013, Old Elk is an award-winning craft whiskey producer based in Fort Collins, Colorado, known for its innovative blending and unique “Slow Cut” proofing process. 

 

The deal helps Middle West Spirits expand its robust presence in the craft spirits sector. Already known as one of North America’s largest independently owned distilleries, Middle West has nineteen SKUs across three categories. The acquisition will combine Old Elk’s brand momentum and blending expertise with Middle West’s robust production infrastructure and national reach.

 

Both companies emphasized their shared focus on quality, transparency, and customer relationships, positioning the deal as a “launchpad” for future growth and innovation. This continues a trend among small—to mid-sized spirits operators seeking to build market share by ramping up M&A activity. 

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Todays Top Reads

U.S. On-Trade Sales Up 4%, But Visits Dip

Source: The Drinks Business

 

Southern Glazer’s Missouri Lawsuit Dismissed After Seven Years

Source: The Spirits Business

 

King Among Cocktails: The Margarita is America’s Favorite For a Reason.

Source: Market Watch

 

Cocktails To-Go Made Permanent in Vermont

Source: The Spirits Business

 

Distilled Spirits Council Awarded $1.03 Million From USDA to Launch 2025 Market Access Program

Source: DISCUS

2024 Email Assets

Campari America Enters the Non-Alc Category Introducing Crodino

Source: PR Newswire

 

Breakthru Beverage Group Appoints John Sladek to Lead California Market

Source: Wine Industry Network

 

Knob Creek Unveils Single Barrel Cask Strength

Source: Fred Minnick

 

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In the month ending April 25th, 76% of consumers said they had been out to eat in bars or restaurants.

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