The Latest on the Tequila Industry and a Push for Additive-Free Transparency + Pernod Ricard: Flavored Gin ‘Here to Stay’
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May 16, 2025

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American Whiskey Embraces New Cask Finish Frontier

The American whiskey category is rapidly expanding beyond traditional Sherry, Port, and Madeira cask finishes, with producers creating distinctive expressions through innovative secondary barrel programs.


Lost Lantern's Spring Collection 2025 showcases this evolution with releases including a peated Texas single malt finished in ex-añejo tequila casks, while Fort Hamilton's experimental program includes mead, Armagnac, and maple cask-finished ryes.

 

These innovations represent both production and marketing opportunities. Old Elk's master blender Melinda Maddox notes that unique finishes allow producers to "tell a new story about our whiskeys and create a shareable experience" for increasingly adventurous consumers.

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Todays Top Reads

The Latest on the Tequila Industry and a Push for Additive-Free Transparency

Source: Inside Hook

 

Pernod Ricard: Flavored Gin ‘Here to Stay’

Source: The Spirits Business

 

FDA Revokes Authorizations for Use of Brominated Vegetable Oil and Red No. 3

Source: TTB

 

Head of Troubled Oregon Liquor Commission Abruptly Retires

Source: Oregon Live

 

Are We on the Cusp of a Sake Shortage?

Source: The Drinks Business

2024 Email Assets

Kingsford and Miller Lite Reprise Last Summer’s Sold-Out Beercoal

Source: PR Newswire

 

‘Anything Goes’ in Casamigos Campaign

Source: The Spirits Business

 

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2024 Email Assets-1

818 Tequila’s 3 Pillars of Brand Building— Expert Talks

Source: Park Street

 

AB-InBev Pulls Cutwater from RNDC Distribution Network

Source: VinePair

 

California Deep Dive: Why Is Spirits Consumption Falling?

Source: IWSR

 

AB InBev Outlines $300 Million Investment Plan for U.S.

Source: Global Drinks Intel

A Sip of Insight Header

Patrón launched what experts estimate is a $15-25 million advertising campaign on February 25, 2025, promoting their additive-free tequila "since 1989" in major markets.

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