Spirits sales are approaching pre-pandemic benchmarks, now reaching 93% of 2019-20 volumes, according to the latest data from CGA by NIQ. Despite a 25% increase in average menu prices, premium spirits continue to attract consumer spending.
Beer volumes are lagging behind at 83% of pre-pandemic volumes, while wine significantly trailed at 66%. Tequila is leading the spirits recovery, becoming the number one category by volume over the past 12 months.
The RTD segment showed the fastest growth on-premise, gaining 0.4 percentage points in sales value share during the year ending March. Beer growth is concentrated in higher-priced segments, with import and domestic super-premium brands each adding approximately 1 percentage point in share year-over-year across key states.
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