Distribution Trends: Why Brands Are Moving to Beer Distributors
In 2025, prominent spirits suppliers including Tito's and Brown-Forman have strategically partnered with beer distributors, accelerating a cross-category distribution trend that's transforming the alcohol industry. This shift represents an industry-wide movement as beverage alcohol suppliers of all sizes find beer distributor partnerships increasingly attractive.
The Park Street Insider Podcast recently explored this phenomenon with Ken Aufiero, Director of Spirits at United States Beverage. Aufiero provided insights into the market dynamics driving these partnerships and offered guidance on attracting distributor interest, maximizing existing relationships, and identifying priority categories and price points that distributors are currently targeting in today's evolving marketplace.
Park Street University is pleased to announce the lineup for another year of its Seminars for Drinks Entrepreneurs at Bar Convent Brooklyn on June 9-11, 2025.
This year, our seminars will cover topics like creating an effective brand story, finding success through distribution and retail partnerships, and the state of the spirits industry with speakers from Diageo, RNDC, Teremana Tequila, and many more.
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