Tequila and vodka are currently tied for volume share in the U.S. on-premise, both holding a 23.5% share of total spirits sales, according to data from CGA by NIQ. But if current trends hold, tequila will soon surpass vodka, as year-to-date vodka volumes have seen it slip 3.6% while tequila has gained 0.6% over the same period.
Vodka remains integral to the U.S. spirits landscape, with 26% of on-premise consumers saying they’ve had it in the past three months. The category is still the top spirit by volume in states like Arizona, Florida, Illinois, Nevada, and Pennsylvania. Meanwhile, tequila leads volumes in California, Colorado, Georgia, Louisiana, New Mexico, New York, and Texas.
Luxury vodka remains a high-growth segment within the category, as ultra-premium offerings have grown 8% year-over-year. Vodka’s many applications in cocktails, like the espresso martini, and potential for flavor variants will keep it as a fixture of the on-premise experience moving forward.
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