Spirits entrepreneurs have reason for cautious optimism, according to the latest data from SipSource. After steep declines from 2022-2024, the data now suggests that negative growth rates are stabilizing.
The report projects that core spirits will bottom out at -4.56% by the end of 2025, improving to -4.09% by Q2 2026. Rum, U.S. whiskey, vodka, and brandy/cognac decline rates are also flattening, while tequila shows resilience.
SipSource analyst Danny Brager notes this "flattening of negative growth curves" signals the worst may be behind us and planning opportunities could emerge as the market transitions toward stability. SipSource's AI-powered forecasting model has demonstrated impressive accuracy with 90% for short-term and 80% for one-year projections.
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