Republic National Distributing Company's exit from California by summer's end has triggered major distribution realignments among key suppliers. Proximo Spirits announced a strategic partnership with Breakthru Beverage Group for all its brands including Jose Cuervo, 1800 Tequila, and Bushmills, citing Breakthru's strong commercial infrastructure and insights-driven approach in the competitive California market.
Gallo, the state's fourth-largest beverage alcohol supplier, selected Reyes Beverage Group effective September 3rd for brands like New Amsterdam, La Marca Prosecco, and Barefoot. This marks Reyes' entry into wine distribution alongside spirits, following similar moves by Tito's Vodka, Brown-Forman, and Sazerac, who all chose Reyes after leaving RNDC.
With AB-InBev moving to Southern Glazer's, California's distribution landscape is being reshaped around fewer, more strategically aligned partnerships that prioritize execution capabilities in this complex market.
.png?upscale=true&width=204&upscale=true&name=Park%20Street%20Logo%20-%202%20Lines%20(1).png)
.png?upscale=true&width=1000&upscale=true&name=2024%20Email%20Assets%20(2).png)
.png?upscale=true&width=1120&upscale=true&name=2024%20Email%20Assets%20(9).png)
.png?upscale=true&width=1120&upscale=true&name=2024%20Email%20Assets%20(7).png)
.png?upscale=true&width=1120&upscale=true&name=2024%20Email%20Assets%20(6).png)
.png?upscale=true&width=1200&upscale=true&name=2024%20Email%20Assets%20(4).png)
