When RNDC's unexpected exit from California left hundreds of spirits brands scrambling for distribution solutions, Nosotros Tequila & Mezcal faced a critical decision that could impact years of carefully built customer relationships and market momentum.
Rather than rushing to create new distributor relationships, the premium agave brand made a strategic choice to return to its roots with Park Street.
In the aftermath of the disruption, the team managed to grow its sales both on- and off-premise, setting an example for how brands can use strategic distribution partnerships to maintain control during periods of uncertainty.
In this detailed case study, we examine how Nosotros successfully navigated one of the industry's most significant distribution disruptions, the operational benefits that drove immediate results, and the strategic lessons other spirits brands can apply when facing similar market challenges.
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