September 17, 2025

Gen Z Wine Brand Whiny Baby Acquired by Gallo

Gallo has acquired Whiny Baby, a California-born wine brand launched in 2022 and aimed specifically at legal-age Gen Z drinkers, with 6,000 cases sold in 2024 and a projection to double sales in 2025. Founder Jess Druey will remain as head of Whiny Baby and also consult for Gallo on consumer innovation.

Whiny Baby gained early traction through its distinctive branding, targeting legal-age Gen Z consumers who often feel disconnected from traditional wine culture. Its joint venture with the McBride Sisters Wine Company in 2023 expanded distribution to 39 states, positioning the brand within a broader national footprint.

This acquisition reflects Gallo’s ongoing portfolio adjustments amid market challenges and changing wine consumption patterns. The company aims to maintain relevance by targeting emerging younger consumer segments.

The Original Pickle Shot Co-Founder John King— What it Takes

Source: Park Street 

The Keys to Building a Beverage Alcohol Team That Lasts

Source: Park Street 

White Sparkles as Wine Holds Beval Share in the U.S. On Premise

Source: CGA Strategy 

Dirty Sodas Continue to Pop-up in North America

Source: Beverage Industry 

The Biggest Spending Generation in the World? Gen X

Source: Marketing Charts

Park Street University is pleased to announce the lineup for another year of its Seminars for Drinks Entrepreneurs at Bar Convent Berlin from October 6-8.

Our seminars will cover topics including emerging categories around the world, the playbook for on-premise sales, and the modern spirits consumer, with speakers from Pernod Ricard, Moët Hennessy, DISCUS, and much more.

Park Street Reveals Education Program for Bar Convent Berlin 2025

Source: Park Street

Glenfiddich and Aston Martin F1 Launch GTR Campaign

Source: The Spirits Business

Avril Lavigne to Launch First Official Wine ‘Complicated’

Source: The Drinks Business

Share your news

According to CGA's On Premise Measurement solution, wine attracted 12.7% of all BevAl spending by value in the 12 months to mid-July.

We’d love to hear your thoughts! Send your feedback

to psu@parkstreet.com — we’re always looking to improve.