Bourbon Veteran: The Industry Remains "Very Strong"

Four Branches Master Distiller Gregg Snyder, with 47 years of industry experience, urges calm amid bourbon market concerns. "The bourbon industry as a whole is very strong," said Snyder. "What's happening is the growth has tailed off."

Snyder explains that explosive growth caught major distilleries unprepared because they could not produce aged bourbon quickly enough. Companies then scrambled to increase capacity, with Buffalo Trace spending $1.2 billion on expansions and boosting production 50%. Today, there's abundant aged bourbon available, prices are dropping, and distilleries are also adjusting production.

Earlier this year, Brian Rosen of InvestBev noted, "What we are seeing today is not dissimilar to the Bourbon downturn of the 1980s, when oversupply, shifting consumer preferences, and health trends pressured the industry. Yet that reset ultimately gave rise to the modern bourbon boom, with premiumization and global demand creating one of the strongest multi-decade growth stories in consumer goods."

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Park Street University is pleased to announce the lineup for another year of its Seminars for Drinks Entrepreneurs at Bar Convent Berlin from October 6-8.

Our seminars will cover topics including emerging categories around the world, the playbook for on-premise sales, and the modern spirits consumer, with speakers from Pernod Ricard, Moët Hennessy, DISCUS, and much more.

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This summer, cans made up about 76% of craft beer’s retail sales, according to the Brewers Association, with glass dropping to just 24%.

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