WSWA Statement on the Passing of RNDC CEO and President Robert (Bob) Hendrickson + Expert Analysis on Trends in Alcohol Consumption Help Guide Best Practices and Business Projections for Wine Industry
California has passed Assembly Bill 1246, extending the direct-to-consumer spirits shipping law for one year through December 2026. This bill allows both local and out-of-state craft distilleries to ship their products directly to consumers in California starting January 2026, with a doubled daily sales limit per customer.
California, home to the largest number of craft distillers in the U.S. (378 as of August 2024), joins nine other states plus D.C. in permitting such DTC shipments. The law is supported by the California Distillers Association and the American Craft Spirits Association, reflecting strong consumer demand for easier access to craft spirits.
This legislation provides a much-needed lifeline to craft distillers amid a tough economic and regulatory environment, signaling a positive shift in California’s spirits market by enabling producers to better reach customers in a changing distribution landscape.
84% of regular craft spirits drinkers want the ability to legally purchase their favorite craft spirits through DTC channels, according to The Harris Poll data.
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