Kirin Explores $1 Billion Sale of Four Roses Bourbon

Kirin Holdings is reportedly seeking buyers for its Four Roses Bourbon brand, potentially fetching up to $1 billion, according to sources cited by the Financial Times. The bourbon, with annual adjusted earnings around $70 million, is a storied brand produced in Kentucky and has been owned by Kirin since 2002.

The potential sale comes as Kirin faces challenges in its core beer market in Japan, with declining consumption impacting overall revenues. Amid these shifts, Kirin is expanding its presence in Southeast Asia, focusing on categories including beer, RTDs, and whisky, supported by new regional offices and manufacturing bases.

Kirin’s potential sale of Four Roses Bourbon signals a strategic shift toward healthcare and premium spirits, with industry watchers watching who will acquire the historic brand and how it fits broader portfolio strategies.

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