October 29, 2025

6 Questions Shaping Spirits with Pernod Ricard Northern Europe CEO Julien Hémard

As CEO of Pernod Ricard Northern Europe, Julien Hémard is responsible for iconic brands like Absolut Vodka, Jameson Irish Whiskey, and The Glenlivet across multiple European markets. His unique position, balancing heritage craftsmanship with emerging consumer trends, provides rare insight into industry transformation.

In this episode of the Park Street Insider Podcast, recorded at Bar Convent Berlin, Hémard presents six critical questions that define beverage alcohol's present and future.

From navigating consumer moderation trends to capitalizing on premiumization opportunities, Hémard delivers executive-level perspective on portfolio strategy, market evolution, and what separates successful brands from struggling ones.

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Mr. Black led the global coffee liqueur category by volume from 2017 to 2021, according to IWSR data, just as the Espresso Martini began to take off.

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