October 30, 2025

RTDs Continue to Drive Beverage Alcohol Growth

Ready-to-drink (RTD) beverages continue to outperform the broader beverage alcohol market, rising 2% in volume and 4% in value across 10 major global markets in 2024. With the U.S. claiming an 8% share and projected CAGR growth of 1% through 2029, the category now represents 3.5% of total beverage alcohol servings, up from 1.1% a decade ago

The U.S. is leading category growth, followed by Canada, Japan, and emerging markets like Brazil and South Africa. These markets are experiencing stronger engagement from existing consumers, particularly younger legal-age drinkers, who are drawn to the convenience and variety of ready-to-serve options.

The rising demand for spirit-based cocktails and longer drinks continues to shape innovation, with U.S. producers leveraging premium offerings and new consumption occasions, both on- and off-premise, to sustain long-term category momentum.

Booze in the GLP-1 Era

Source: The New Rules

Campari Exits E-Commerce JV as Q3 Sales Rise

Source: The Spirits Business

Wine Tourism Now Accounts for a Quarter of Global Winery Revenue

Source: The Drinks Business

Canned Cocktails Have Been a Rare Drinks Industry Bright Spot. Where Do They Go From Here?

Source: VinePair

Strategic Analysis of the U.S. Alcohol Ingredients Market: Innovation, Competition & Investments

Source: OpenPR

The 2025 Craft Spirits Data Project provides an in-depth analysis of the craft spirits industry, and key highlights reveal an industry in transition, with producers of all sizes adapting and demonstrating a commitment to long-term growth.

‘First’ Sparkling Coconut Water RTD Cocktail Launches

Source: The Spirits Business

State Line Distillery Releases 5-Year Rye

Source: Fred Minnick 

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According to The Global Wine Tourism Report 2025, wine tourism contributes an average of 25% of total winery revenue.

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