THC beverages are now legally served in nearly a dozen states after once being off-limits to liquor-licensed venues, fueled by evolving laws and increasing consumer interest. Economists estimate that on-premise THC beverage sales could reach over $663 million annually as bars nationwide embrace this new category.
A mix of evolving state laws and consumer interest is driving the trend. Minnesota’s 2022 hemp beverage law sparked the momentum, inspiring similar legislation across states like Texas and South Carolina. These changes enable bars to offer hemp-derived low-dose THC drinks from canned seltzers to draft cocktails alongside or in place of traditional alcohol.
Bar operators say the category attracts new audiences, especially Gen Z consumers. Industry experts expect the space to grow rapidly, potentially reshaping menus and social drinking culture as cannabis beverages establish a stronger presence in bars and restaurants.
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