E. & J. Gallo has agreed to purchase Four Roses Bourbon from Japan's Kirin for up to $775 million, marking a major expansion in American whiskey for the wine and spirits giant. The deal brings Gallo a well-established super-premium Bourbon brand with 1 million cases in global sales and 425,000 cases in the U.S. market.
The acquisition significantly bolsters Gallo's whiskey presence, which has been limited to its Horse Soldier Bourbon stake. While Gallo is best known for its 24-million-case High Noon RTD brand, the company has been building a premium spirits portfolio, including The Dalmore Scotch and Don Fulano Tequila. Four Roses, the eighth-largest Bourbon brand globally by volume, fits squarely into this upscale strategy.
For Kirin, the sale represents a strategic retreat from a brand it owned since 2002, as the Japanese conglomerate refocuses on businesses that better align with its core capabilities.
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