March 23, 2026

Molson Coors Acquires Monaco Cocktails RTD Brand

Molson Coors is buying Atomic Brands, the maker of Monaco Cocktails RTD, in an undisclosed transaction expected to close within weeks. The move advances its "ambition to build a strong portfolio of scaled brands across beer and beyond beer."

Monaco Cocktails, launched in 2012, sells vodka-based variants (Citrus Rush, Black Raspberry), tequila options (Lime Crush), and hard lemonades across 70,000+ U.S. retail stores. The acquisition supports Molson Coors' Horizon 2030 strategy, outlined at a February conference as a blueprint for how Coors plans to return its business to growth.

Molson Coors sees "significant opportunity to further scale Monaco through increased marketing support and expansion through chain retailers," leveraging existing distributor network overlap. Other brands in Atomic’s portfolio, including Kentucky Coffee RTDs, will remain owned by the company’s founders.

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Reyes Beverage Group is expected to take over the distribution of Pernod Ricard’s mainline and RTD portfolio in Maryland and Washington DC. Meanwhile, Southern Glazer’s will take over its mainline and RTD portfolio in Texas and Oklahoma, along with the mainline brands in Louisiana.

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