March 25, 2026

Former Campari CEO's 6 Steps for Spirits Brand Expansion

Building a spirits brand across continents at the industry's highest level requires a fundamentally different playbook. Matteo Fantacchiotti, a 25-year drinks veteran and former Campari Group CEO, now applies those lessons as Partner and Chairman at Cygnet Distillery, building a super-premium gin brand from scratch.

Recorded live at Bar Convent Berlin, Matteo reveals his six-pillar framework for luxury brand expansion, including building sustainable brand value, prioritizing the right markets, and why elite brands think in cities rather than countries.

Discover the hard truths about funding and resource allocation that few founders understand, the decisions that make or break international growth, and Matteo's key advice: "Go fewer places, and go much deeper."

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According to a new report, the top reason people go out to eat and drink is to treat themselves (53%), followed by a desire to socialize (45%). 

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