March 30, 2026

Constellation Brands Acquires HopWtr

Constellation Brands is acquiring full ownership of HopWtr, the hop-infused sparkling water brand it initially backed in 2021. The move capitalizes on the momentum of non-alcoholic beverages, with 22% dollar sales growth in 2025, according to Circana data.

HopWtr, founded in 2020 by Jordan Bass and Nick Taranto, produces calorie-free hop waters formulated with adaptogens and nootropics, targeting mindful drinkers beyond moderating beer consumers. The acquisition supports Constellation's strategy to align with evolving preferences and expand premium, better-for-you beverage categories.

The transaction, expected to close early April 2026, positions HopWtr for expanded distribution through Constellation's retail and specialty store networks. The move signals further industry commitment to alcohol-adjacent drinks among top suppliers.

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Olivia Stewart, President of Oxbow Rum, says, “Additives aren’t inherently a bad thing—they can make for some really interesting flavors and products. My stance is that whatever the additive is, it should be clearly stated on the label as such.”

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