April 17, 2026

Sotol Sees Double-Digit Growth as Bartenders Embrace It

Sotol is experiencing double-digit percentage growth in the 2020s as bartenders and mixologists discover the Mexican spirit's unique profile, according to IWSR data, with further expansion projected ahead.

The distilled spirit offers brighter, grassier flavors than sweeter tequila, with wild-harvested Dasylirion plants (versus farmed agave) creating subtle variations resulting in more complex flavor experiences. Sotol works in margaritas, palomas, and ranch water cocktails as a distinctive tequila alternative.

Legalized in Mexico only in the mid-1990s after years of unofficial production, sotol has gained increasing government recognition and support. Numerous brands now reach U.S. consumers through high-end liquor stores, Mexican-focused retailers, and online spirit sellers.

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Tariff refunds are expected to take 60–90 days from claim acceptance, and complex entries may face additional delays or be deferred to later phases.

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