April 22, 2026

Campari Group Eyes Growth with Focused U.S. Strategy

Despite a challenging market, Campari Group posted global organic sales growth of 2.4% to $3.6 billion last year. In the U.S., sales remained mainly flat, with Aperol, Campari, and Espolòn offsetting declines in Skyy vodka.

Under CEO Simon Hunt's "House of Brands" approach, Campari is concentrating resources on four key areas: Aperitivos, Tequila (Espolòn), American whiskey, and Cognac (Courvoisier and Grand Marnier). In an interview with Shanken News Daily, Americas Managing Director Ugo Fiorenzo emphasized expanding Aperol beyond summer by targeting events, key cities, and year-round occasions.

The brand also views RTDs as a complement to core products, helping reach new consumption moments. Meanwhile, Campari is riding the growth of cocktail culture, fueled by the Negroni's global popularity.

A Blueprint for Modernizing the Artisanal Spirits Infrastructure

Source: Park Street | ▶️ Watch

Wine Market + M&A Review

Source: Azur & Associates | 🔗 Read | ▶️ Watch

Diageo Opens $415 Million Alabama Site

Source: The Spirits Business | 🔗 Read | ▶️ Watch

Treasury Wine Estates Moves to “Regional Operating Model”

Source: Just Drinks | 🔗 Read | ▶️ Watch

Anheuser‑Busch Increases Investment in U.S. Manufacturing to $600 Million

Source: Anheuser‑Busch | 🔗 Read

Old Forester Debuts "The Perfecta" An All-New Cocktail for the Kentucky Derby

Source: PR Newswire | 🔗 Read 

Starting October 1st, Treasury Wine will transition to a regional operating model, moving from three divisions to four: the Americas, Australia/New Zealand/Europe, Greater China, and Emerging Markets. 

We’d love to hear your thoughts! Send your feedback

to psu@parkstreet.com — we’re always looking to improve.