April 28, 2026

Sazerac Announces Partnership and Investment in 818 Tequila

Sazerac has announced a strategic partnership and financial investment in Kendall Jenner’s 818 Tequila. This agreement includes exclusive U.S. sales and distribution rights, adding the brand to Sazerac’s massive global spirits portfolio.

The partnership aims to scale 818 Tequila by combining its cultural relevance with Sazerac’s industry expertise. Both companies seek to capitalize on the category's momentum and reach new consumer demographics across the country.

Kendall Jenner and 818 leadership described the deal as the perfect "next step" for the brand's growth. After five years of independent success, the brand will now utilize Sazerac’s resources to accelerate its international expansion.

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Park Street University is pleased to announce that it will be traveling across the pond to host its Seminars for Drinks Entrepreneurs series at Bar Convent London on May 11-12, 2026.

Our seminars will cover topics including how brands can rethink innovation, building resilience in the drinks business, and the overall state of the spirits industry with speakers from Diageo, Brown-Forman, Moët Hennessy, and many more.

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818 Tequila joins Sazerac's own robust, global spirits portfolio including BuzzBallz, Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop, Traveller Whiskey, Fireball Cinnamon Whisky, Southern Comfort, SVEDKA Vodka, Wheatley Vodka, Myers's Rum, Paddy's Irish Whiskey and many more.

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