Pernod Ricard has struck a deal to acquire a majority stake in California-based Skrewball Whiskey. Founded in 2018 by Steven and Brittany Yeng in San Diego, the super-premium peanut butter-flavored whiskey was the first of its kind to hit the U.S. market. [Park Street]
Sales for the flavored whiskey brand spiked by 500% just one year after its launch, leading Forbes to name Skrewball as one of the fastest-growing companies in the U.S. By 2022, the brand reached 500,000 9-liter cases. [VinePair]
Speaking on the acquisition Pernod Ricard’s CEO of North American operations Ann Mukherjee noted, "With a product that brings an iconic American flavour to the spirits world, Steven and Brittany have found a true point of difference in the category.” [Just Drinks]
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