One of the pivotal choices for startup alcohol brands is the decision between establishing a brick-and-mortar distillery or entrusting production to an external partner. In the U.S., a broad network of contract producers, often referred to as "co-packers," provide emerging brands with a range of services to help get their products off the ground.
Park Street University is kicking off a series of interviews with co-packers, aimed at providing valuable insights on how to get the most out of contract packaging partnerships. We started off by speaking with Rebecca Hunsberger, the Manager of Business Development at Wildpack Beverage to learn about Wildpack's services and the primary benefits that come from partnering with a co-packer.
"Even the largest beverage brands in the world (Coke & Pepsi) use some level of contract manufacturing," said Hunsberger. "The reason is that building, operating, and managing your own production facility requires a huge time and money commitment." [Park Street]
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