AI for Spirits Marketing: The Great Equalizer for Small Brands

Spirits brand founders wear many hats: managing distribution, marketing, and nurturing retail relationships. When approached strategically, AI can level the playing field for smaller brands competing with industry giants.

In the first part of this Park Street University-hosted session of AI for Spirits Marketing, Antonia Fattizzi, Founder and President of Cork and Tin, sits down with Justin Noland, Vice President of Digital Experience for Treasury Wine Estates, to highlight how AI allows small brands to access expertise and execute tactics from creative development to strategic insights.

Watch the full conversation to learn about the benefits of AI and why brands must establish clear messaging and identity before adopting any tools.

Learn More

Southern Glazer’s Makes Yet Another Acquisition

Source: The Spirits Business | 🔗 Read | ▶️ Watch

Bars Are Rethinking Cocktail Menus To Make Drinking More Transparent

Source: Food & Wine | 🔗 Read | ▶️ Watch

Waterford Whisky To Be Acquired By Tennessee Distiller

Source: RTE | 🔗 Read | ▶️ Watch

Why Consumers Say One Thing And Do Another

Source: NIQ | 🔗 Read | ▶️ Watch

Johnson Brothers Expands Partnership with Pernod Ricard USA Across Key Markets

Source: Wine Industry Network

Old Forester Unveils Newest Expansion in The 117 Series: High Angels' Share Rye Kentucky Straight Rye Whiskey

Source: PR Newswire

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Loch Lomond Debuts The Original Series With Single Malt Trio

Source: The Spirits Business | 🔗 Read

Casamigos Enters Fast-Growing Premixed Margarita Category

Source: Food Dive | 🔗 Read

More U.S. bars now list cocktail ABVs to help drinkers map out their experience. Beyond transparency and hospitality, they cite value perception and profitability.

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AI for Spirits Marketing: The Great Equalizer for Small Brands